MYBOX

DISCOVER
TASTES OF ASIA

The consumer behavior undergoes
a constant transformation: customer journey, consumer insights, product selection criteria and factors that influence the buyer's decision to make
a purchase, as well as values, expectations and perception – everything undergoes changes. In order to maintain and increase market share,
it is important for the brand to remain relevant to the target audience, and
to accomplish this, it is important
to transform in a timely manner.

BRANDBRAND BRAND BRANDBRAND BRANDBRAND

BRAND

MyBox Mission

To fill every urban dweller's day
with unique user experience
and vivid impressions
of the taste of Asian dishes.

TAGLINE

The tagline «DISCOVER TASTES OF ASIA» reflects the essence of the brand, and it is
an integral part of the logo.

Direct benefit from using
the brand

MYBOX gives me the opportunity to have a good meal without spending too much time and paying extra

Benefits for large social groups and society as a whole

FUNCTIONAL MEASUREMENT

MYBOX expands people's
understanding of Asian tastes and frees them from everyday routine

SPIRITUAL MEASUREMENT

The benefit of demonstrative consumption

MYBOX gives me
the opportunity
to demonstrate a special attitude towards my friends, colleagues, loved ones, and therefore, increase my social status

Social MEASUREMENT

Benefits of internal satisfaction and self-confidence boosting

MYBOX gives me the opportunity to indulge myself and feel special

Mental MEASUREMENT

MYBOX
BRAND
COGNITIVE
FIELD

MYBOX gives me the opportunity to demonstrate
a special attitude towards my friends, colleagues, loved ones, and therefore, increase my social status

Social MEASUREMENT

MYBOX gives me the opportunity to have a good meal without spending too much time and paying extra

FUNCTIONAL MEASUREMENT

MYBOX expands people's understanding of Asian tastes and frees them from everyday routine

SPIRITUAL MEASUREMENT

MYBOX gives me
the opportunity to indulge myself
and feel special

Mental MEASUREMENT

«It will allow you to reward yourself for «good work»

«It will cheer you up at difficult periods of life»

«It will help you satisfy the interest
in Asian culture and tastes»

«It will help you free up time for urgent matters that everyone has»

«It will help you throw a party for friends, while looking like a culinary aesthetic»

«It will help you have a beautiful Asian-style date»

«It will help you organize a corporate meeting for colleagues with shareable food that unites»

«It will help you arrange a short break during work»

BRAND
LANGUAGE

Communications should create a good mood. We are ironic about customers, competitors, names of our own dishes, news, stars and stereotypes.
In communications, we address each
other formally.

WHAT DO WE WANT
TO ACHIEVE WITH OUR JOKES?

We want to reach the highest perception of our communications and advertising, differentiation of our brand from other sushi markets and sushi restaurants, because
we are unique. We want to distribute our advertising
in social media. And yes, we joke, but we do not offend.
We joke, but only on good events and never use negative
news hooks. We're out of politics. We're up to humor.

― Viral marketing
― Trollo marketing (provocative presence,
provocations, trolling)
― PR-tricks and hooligan storytelling

NON-STANDARD COMMUNICATIONS
ARE ESSENTIAL TO THE BRAND

All these types of communications are intended to communicate brand attributes and are not used if they do not solve this problem.

Standard marketing communications are not brand priority

― Graffiti and modern art
― Mem-marketing
― Ambush-marketing
― Event marketing

MARKETING COMMUNICATIONS

Марке-тинговые комму-никации

&

Do's

Don'ts

We use images of people interacting with our product

―

We use photos of our products only in packaging

We don't use product photos on the floor or in the air

―

We do not use images
of animals, children
and people with excess weight
in advertising

The corporate style is based on several basic elements: logo, color, font. They serve as a starting point for solving all design tasks. This is a branding guide.
It allows you to monitor compliance with design standards and helps employees perform their work efficiently.

LOGOLOGO LOGO LOGOLOGO LOGOLOGO

LOGO

MAIN LOGO BACKGROUND

Safety area - free space around the logo, which should not contain any graphic or text elements. When constructing fields, the height of the letter M is taken as the basis.

Safety area

HORIZONTAL LOGO VERSION

Горизон-
тальнАЯ
версия
логотипа

NOONE
IS ALLOWED

If your hands are itching to abuse our logo, be sure - for the one like you, there is a separate boil ready for you in hell.

Move items in the logo.

Delete items.

Change/add text elements.

Use gradients and strokes.

PANTONE BLACK COLOR
CMYK C:0 M:0 Y:0 K:100
RGB R:31 G:31 B:31
HEX #1F1F1F
ORACAL 070

Black

PANTONE WHITE COLOR
CMYK C:0 M:0 Y:0 K:0
RGB R:255 G:255 B:255
HEX #FFFFFF
ORACAL 010

white

PANTONE 1585C
PANTONE 1505U
CMYK C:0 M:61 Y:97 K:0
RGB R:255 G:106 B:19
HEX #FF6A13
ORACAL 641-035

orange

MAIN
COLORS

ОСНОВНЫЕ
ЦВЕТА

LOGO COLOR
LAYOUTS

In a simple and clear way, we show all possible options for color schemes
of the logo - take it and use it.

Download

Single color logo version.

FONT -
TYPOGRAPHICS

Our signature font
is the Circe family

THOU SHALT
COVET THY
NEIGHBOR'S
TREAT

Every pleasure should happen strictly according to the schedule: before lunch and during lunch; before dinner and during dinner; and no one canceled
the late quick bite either. All this
is in the new MYBOX menu! Feel free
to try and enjoy.

Each day shall bring new
pleasures.

Circe ExtraBold

Circe Bold

Circe Regular

Use the following CSS:
font-family: circe, sans-serif;
font-style: normal;
font-weight: 100

Download